Less is More (More or Less)
So, it seems that one of the cardinal sins of effective blogging is getting long-winded.
But it’s like paying bills and writing checks at the end of the month: once you get going it can be tough to slow down. (At least for some of us.)
So, this blog is going to get tighter and punchier and maybe even a little more frequent.
And this really lends itself to today’s post, which is all about the importance of self-reflection as it pertains to your small business.
Let’s say you know what you’re doing, and you like what you’re doing, and you’re doing OK.
Great, but that doesn’t mean there isn’t room for improvement.
Now, I’m not saying that you fix something that isn’t broken. No, no, no.
What I am saying is that sometimes the best time to think about doing things maybe a little bit better is before you are in dire need of an emergency change in course.
So don’t get extreme. Try baby steps. Think about simple ways that you can lighten your workload.
Consider how to:
Trim your accounting paperwork.
Limit web site downtime.
Clean up your office computers.
Freshen your company logo.
Hey, it could be something as simple as choosing to talk less, and listen more to your customers.
What you really don’t to do is pull a spinach farmer and get complacent. Otherwise, it’s game over before you know it. It happens to the best: even mighty Yahoo! makes missteps.
But then you have Kate Moss, prime example of someone who reevaluated her floundering brand, which is her business, and made it much, much stronger.
There’s really no time to be complacent in a small business. Keep yourself sharp, and constantly focused on streamlining your efforts.
Why? The less you have to carry everyday, the more room you’ll have to pick up the things you not only need, but are working so hard for in the first place.
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