Let’s assume you’ve finalized your business plan, finished your product and honed in on your market. Now comes the hard part: figuring out your customer.

Where are they? What do they want? When do they want it? Do they like Clay Aiken? All excellent questions.

Perhaps most important, however is: “How are you going to reach them?”

If you aren’t already asking yourself this question daily, start now. And don’t ever stop.

On the mainstream front, sure you’ve got your business cards, you’ve got the web site…but do you have the email newsletter, too? Get it.

Why? No other reason except it’s truly the easiest way to communicate with your customers, current and prospective.

Of course, you can always shoot for the moon, too. Prize reimbursement insurance, anyone? If you’re looking for an immediate impact - and some local TV news coverage, pretty much guaranteed - promising free product to the first 5,000 customers if Paris gets off may be worth a shot.

(And, uh, maybe check with a legal pro before calling the TV station.)

The point is, if you expect your customers to believe in your small business as much as you do, why wouldn’t you want to do whatever it takes to get them in the door? You already know how important it is to keep your business connected. But if you’re not connecting with your customers, what’s the point?

So ban all trans fats from your business, keep the Big Picture in mind, fire up the computer right now, and make it happen.

Need another good idea? How about pod casting? Hey, it’s so easy your cell phone can do it.

And, hey, if nothing else works, you can always get your product turned into a video game, too: Halo fans, unite!

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