Cool to be Kind
Everybody’s got a job to do.
And no matter what you’re selling, if you’re running a small business, it adds up to a lot of early mornings and a lot of late nights.
In fact, sometimes those late nights become so late they end up being early mornings. We’ve all been there, and you and I both know we’re all going back there sooner or later.
It’s just business as usual.
And for the fortunate among us - who are really any who choose to pursue their small business dream-come-true - we wouldn’t have it any other way.
For the really fortunate, sales are solid, profits are reliable and we’ve got our niche carved out with no competition in site.
But even if you’re still struggling to get there, still trying to figure out which end of the spreadsheet is up, still trying to figure out the difference between accounts payable and accounts receivable (please let this not be you), there’s something you’ve got in common with the most successful small - and large - businesspeople in the world.
We’re all in this together.
Yes, you’ve gotta work to survive. But you’re surviving, right? You’ve got time to check out small business blogs, so that’s a good sign.
But with survival figured out, what’s the point beyond that? A new business? A bigger house? What’s your legacy going to be?
How about helping out? The most successful companies in the world do it, and rumor has it they know a thing or two about closing a deal. Who knows: maybe they’re onto something when it comes to giving back, too.
So the market’s up, the market’s down. The news of the world is good, the news of the world is bad.
The common denominator is thusly: we all owe it to each other to take a minute to think about what we’re doing to help each other, not just ourselves.
And for you Milt Friedman’s of the world, giving back is no longer a recipe for business disaster. Au contraire!
Thankfully, times have changed. These days, volunteering is simply smart business.
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