Back-to-Basics
This blog and many others spend puh-lenty of time chatting about technology and all of its business implications.
Hey, it’s hard not to when every day brings huge YouTube acquisitions and the viral popularity of all things Web 2.0.
But PC Magazine is busy reviewing breakout new tech, not the mom and pop shops, so most small businesses aren’t courting big VC dollars and getting mainstream headlines.
Sometimes, it can feel like your business is already surrounded by this new-fangled invisibility cloak everyone’s chirping about.
Yet there’s no shortage of trenchwork that always needs to be done. Which is why it’s important to make sure we keep the fundamentals in mind.
Take the brochure, for instance. Yes, yes. The low tech, ho hum, mundane brochure…
Newflash: cell phones may be the new cigarette, but print is not dead. And if you are bored with your print materials, that’s a sure sign that they might need some fresh attention to detail.
Expert designer Rob Kirby of Duct Tape Marketing offers some great advice in a recent Design Matters post, reminding readers of:
“…a few cardinal rules you should remember for any brochure design that will help it be more successful…”
Like I said, great advice. And you’re invited to click through on those links above to learn more about just exactly what it means and how it can turbo-charge your small business.
While we’re busy rooting ourselves in the nitty-gritty of running a small business, take a gander at another small business owner’s ideas for generating some new clients.
My favorite?
“Send out a thank you email to all existing customers and alert them to my plans for next year.”
You don’t get much more back-to-basics than that.
And why, again, do we care about the basics? They pay off.
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Grow My Business can help lighten the load on understanding how to get started, gain momentum, and manage growth for the long run. And for small and home business software needs, check out Avanquest, the company that brings you the biggest bang for your hard-earned entrepreneurial buck.