Do you have any idea how many obscure small businesses are out there? And not just “out there,” but doing just fine, thank you very much.

And, despite previous prognostications to the contrary, it looks like Web Two Point Oh may very well be around just a bit long enough to turn some more of the traditional business models on their heads.

Take Gannett, for instance. Completely revamping its approach to news coverage? The owners of USA Today? That’s serious.

Meanwhile the non-traditionals continue to impress.

For example, I recently discovered a neat little site, “Angry Olive Hats,” which is all about - you guessed it - handmade hats.

But what was so interesting about this site was less the fact that it was about hats, and more about how it was marketed. I found it via a contest AO sponsored on a blog, which invited readers to check out the Angry Olive site to find answers to a couple of questions which they then submit for a chance to win a free hat.

I got caught up in the viral nature of the campaign, and before I knew it, I had pored through most of AO’s site pages (it’s not like it’s Amazon or something…), learned more about the company, and developed a fondness for the product.

Not only is there a small business revolution upon us in the form of so many different things to do to satisfy one’s one entrepreneurial spirit, there are now more than ever a vast numer of affordable and effective ways to market ourselves, and stay connected with our clientele.

Let’s get cookin’!

*(Oh yeah, the votes are in and the Democrats now control the house and looks like the Senate is tipping, too. Hey, so long as the customers vote Green at the cash registers, it’s all good.)

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