So I’ve got satellite radio, and it rocks.

It’s only like $12 a month, and worth every 2.7 pennies per day. Even on days I don’t listen at all, knowing that 150 radio stations are at my disposal - all commercial free - is pretty fantastic.

OK, OK…so I only listen to 5-6 of the stations on a regular basis. But, hey, if I want to get some holiday decorating tips from Martha, she’s there for me!

So as a satisfied customer, I want nothing else but for the business of orbiting radio to succeed.

But I also appreciate that paying Howard Stern $100 million for a 5-year-contract - and keeping those satellites from dipping into the atmosphere and getting singed - costs some precious coin.

The battle for subscribers it tough, and the quarterly reports are far from rosy, indicating that profits for both Sirius and XM still prove elusive.

So I found it pretty clever today to learn that the two arch-enemies might find victory by teaming up and pooling their resources.

And why not?

If the only thing standing between you and business success is a single competitor, and there’s more than enough market share to go around, doesn’t it make more sense to combine efforts in securing the customers, and less effort tearing each other down?

I’m a satisfied customer. I just want my music stations to stay where I like them, and I’m willing to pay for it. And I guarantee there’s plenty of my clones at the competitor, too.

Sometimes there really can be more than one winner, and taking all isn’t the smartest or quickest path to success.

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