Some of the most powerful words in business are those you’d least likely expect to emerge as brand-building, turn-of-phrase powerhouses.

You say “Xerox,” but you mean “photocopy.”

Believe it or not, there was a time when Xerox wasn’t synonymous with document duplication.

And there was almost a time when Xerox could have been synonymous with Apple - and the mouse!

You say “Google,” but you mean “search.”

“Google” used to just make people scowl, puzzled.

Now, of course, doesn’t it make much more sense to say “Google it” instead of “do a search for…?”

There are plenty of other good examples.

You say “SUV,” and you mean “over-tall, top-heavy station wagon.” You say “iPod” but you mean pretty much any type of device that plays downloadable music.

The positive business implications of achieving this level of marketing success are staggering.

So how do companies become so successful that their names are ubiquitous with the very actions of our daily lives?

Well, the Lord works in mysterious ways.

And secularly speaking, they are experts at their business. And they keep on getting better and better at it every day.

Need a little help turning your business name into an everyday verb?

It’s simple: keep up the good work!

–

Grow My Business can help lighten the load on understanding how to get started, gain momentum, and manage growth for the long run. And for small and home business software needs, check out Avanquest, the company that brings you the biggest bang for your hard-earned entrepreneurial buck.