So, Ford announced the worst year ever today.

You think you’ve got problems? Try $13 billion down. Anybody got a solution for the long, slow climb out of that hole?

Yet, Mercedes just came out with $8 million dollar car.

What’s it all mean?

Well, for one thing it means that Ford won’t be buying many $8 million dollar cars this year.

But maybe it also means that when it comes to selling new stuff, what’s famine for one company is feast for another.

On the one hand, you’ve got Ford’s record setting lack of profit, and on the other you’ve got a car that is only 2200 sales away from solving Ford’s problems.

Let’s put that into perspective, shall we?

Ford sold 2.7 million cars last year, but it still wasn’t enough to get them into the black - not even close!

Yet Mercedes premium model can generate the equivalent of Ford’s vast ocean of red ink with just .0005% of the sales volume.

So, while millions of us drove home in a new Ford last year, it wasn’t enough to save the brilliant company that invented atomobile invented mass production.

Yet simultaneously a niche product is launched that will undoubtedly sell out in the first year.

It may sound crazy, but sometimes the answer to your business challenges can be summed up in two words: Aim higher.

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