That’s really all there is to it.

There are lots and lots of factors that go into a customer’s decision to buy from one business over another.

Firstly, they have to want what you’re selling.

Whether product or service, it better be something entirely new - or entirely better - than what’s already out there,

Secondly, it better be reasonably priced.

The coolest, most ground-breaking new product in the world will go nowhere fast if you price it for the 22nd Century.

Not convinced that price is mission-critical to your small business revolution?

One word: Segway.

Thirdly, do you have a decent coffee pot?

No joke!

Let’s put it another way.

There are lots and lots of places I can get my oil changed. All are conveniently located. They all do a good job.

And most are even within a few dollars of each other. In fact, none of them are going to break the bank.

But which one do I like the best?

That’s easy: the one with the good, free coffee!

The oil changer doesn’t have to provide the coffee. They don’t have to have a TV to watch and a free copy of the newspaper, either.

But they do. And I appreciate it. And I am now a loyal, regular customer.

Guess what? So are the same other 5-10 people I see every 3 months or 3,000 miles.

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Your regular dose of entreprenurial inspiration, served up fresh right here at Grow My Business. And for all your small and home business software needs, check out Blue Squad and Avanquest, the company that brings you the biggest software bang for your hard-earned business buck.