If you’re like most small business owners, you spend no small amount of time on the phone.

You’re selling your product, speaking with your vendors, and managing your financials.

You’re growing your business!

But are you really getting all the good business intel you can and should be?

A lot of entrepreneurs do an excellent job of engaging their customers whenever, wherever and however they can.

They’re responsive on the phone, they’re responsive via email, and they’re responsive in-person out on the floor.

This means that they don’t just respond to requests for information about what they’re selling, which is a salesperson’s dream.

It means they are actively probing their customers for information they can use to close the deal.

And it means they are probing beyond the current customer, and thinking about ways to improve their business efforts for all future transactions.

Which is especially true when a sale isn’t going their way.

So don’t just ask the customer if they want to buy.

Ask them how they found out about your business, ask them what they like about your business, ask them what they don’t like about your business.

And definitely ask them if you can get them a cup of coffee.
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