There’s a principle consistent to the day-to-day running of a business big or small.

No matter how much product you ship and how much money you make, the fundamentals of getting a business from one level to the next require never losing sight of the fundamentals.

Today, CNN ran a story on Google’s recent customer service response to a very dissatisfied - and very vocal - customer.

Not surprisingly, Google did exactly what you’d expect a smart company with its level of accomplishment to do.

It paid attention to the customer.

And kept the customer!

So when one of the most popular companies in the world still takes the time to listen to what many would consider to be an relatively insignificant client, that’s a strong indication that it might be the smart thing to do.

Of course, your customers may not have one million dollar advertising budgets.

But it’s all relative.

If your annual revenues are $200K and you have a client that spends $1000 with you every month, would you give them the VIP treatment?

You would if you wanted to see your business stay in it for the long haul.

The Neverending Story of business? The customer’s always right, and the customer comes first.

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