The name of the game is competition, and there is no shortage of it in today’s business world.

But if you’re really as smart as you think you are, then you have nothing to fear from those who would conspire to steal away your customers, right?

Think of it this way: what’s the first thing you should do when facing a threat?

Well, you have two options. You can choose flight, or you can choose fight.

In the small business world, flight is tantamount to failure.

So that means you’re in for a fight. And what’s the quickest way to end a fight? Figure out your enemy’s strategy, and outsmart him.

In small business, this means one simple thing: make sure your product is the best out there.

Even if you already know it is, the challenge is convincing your paying customers. They want to cross-shop, and who can blame them?

Alas, far too many businesses play dumb when a customer asks them how they stack up against the competition. But nothing piques a buyer’s curiousity more than not getting a straight answer.

Despite GM’s troubles, they’ve figured this out. In fact, they are inviting potential customers to test drive the competition at their dealer lots - they actually have the competing cars onhand!

What does that convey to the customer? Confidence. And confidence will make the sale every single time.

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Your regular dose of entreprenurial inspiration, served up fresh right here at Grow My Business. And for all your small and home business software needs, check out Blue Squad and Avanquest, the online publishers dedicated to bringing you the biggest software bang for your hard-earned business buck.