Wired for Sound
Who doesn’t like music?
There is a reason you hear it everywhere you go.
It’s also big business, of course.
But why?
Simple: It boosts your mood, puts a smile on your face, improves your outlook on life, takes your mind off your problems.
As they say, music soothes the soul of the savage beast.
So ask any small business owner to name the most savage of beasts.
That would be a stressed out shopper in a bad mood.
You’d be crazy not to pipe in some soothing sounds.
A mellow customer is a happy customer, and a happy customer is a buying customer.
And a buying customer is my kind of customer!
But here’s what’s confusing: playing music at your business that is controversial.
Censorship is never welcome, but when it comes to running a business, sound judgment - pun intended - is key.
So here’s a tip: your business is yours, but is that really the most appropriate place to prove to everyone how eclectic your musical tastes are?
Here’s who’s not impressed: the family who came in to drop some coin at your store, but had to cover their kids’ ears because the musical choice was inappropriate.
So, ground rules: music at your business is to make everyone - not just you and your employees - feel good.
And when everyone feels good, and there’s buying and selling to be done, everyone wins.
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