There are more than a few cautionary tales for businesses out there.

Remember when NetFlix came along? It was practically an Internet miracle.

Movies that come in the mail? And no late fees?? Sign me up.

But for the big money movie rental kid on the block, Blockbuster, things went from rosy to ruinous in no time at all.

And then, at seemingly the last possible moment, Blockbuster put one of my all-time favorite cliches to work: “If you can’t beat ‘em, join ‘em.”

Blockbuster rolled out an online rental program - with lower prices, quicker turnaround, and even free rentals.

Plus, all those brick and mortar locations made it pretty easy to aggressively market to a captive audience of movie-renting consumers.

Now the tables have turned.

All of which is to say, when the chips are down - even way, way down - it’s no time to give up.

Rather, take a cue from Blockbuster’s turnaround.

Look to your successful competition, and ask yourself what they are doing that you aren’t. Then do it!

The only thing you have to lose is something you can’t afford to: your business?

Plus, who doesn’t like lemonade?

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