When it comes to working in an office with other people, feel things are more revealing than the absence of one thing in particular.

Sound.

Nothing says impending doom more than a group of people who work side-by-side, yet don’t acknowledge one another’s presence.

It’s pretty sad when you see it in person: A working environment you would expect to be thriving with activity, humming with business excitement, vibrating with small business potential.

Instead you get a tomb, a mortuary, a zombie movie. Basically, you get the kind of place you can’t wait to get out of.

Obviously, equally annoying is mindless chit-chat that ignores the presence of a customer with money-to-burn.

But the point is that both situations reveal a small business situation that promises the opposite of success.

Take a look around your office. What’s the dynamic? What’s the attitude? What’s the status quo?

If you answered “library-esque” to any of the above - and you don’t run a bookstore - it’s time to start accept the fact that you either haven’t created a fun place to work or you haven’t hired the kind of people who know how to make a business either a fun place to be, or to encounter.

And that’s really the root of it. If your business environment makes potential customers uncomfortable, you won’t have to worry about making them uncomfortable for long. Because you won’t have any for very long.

Then again, this could simply mean that you may want to start thinking about running a good bookstore instead.

Silence may be golden, but not when it comes to creating a customer-friendly small business.

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