Is there anything worse than giving your money to someone who doesn’t appreciate it? You might as well throw it down the garbage disposal.

We’ve all been there. You go to a restaurant and the waiter is a snot. You pay for a double no-foam soy cappuccino and you get an extra-foam whole milk latté with a side order of piping hot attitude instead. What gives?

If your customers aren’t happy, what else do you have going for you? It really doesn’t matter how new your cash register is or how shiny your floor looks.

If you don’t please the people, you won’t have to worry about shining your floor ever again because no one is going to be stepping foot in your door! And you certainly won’t see cash in that sparkling new register.

Customer satisfaction - it’s a simple phrase and an even simpler concept. It all goes back to the golden rule.

So, why is it so hard for some people to adhere to it? Because, as with everything in life, it takes a bit of effort. If you aren’t willing to swallow your pride and admit that you are occasionally wrong, there is no point in attempting a business where the customer is always right.