Ever been in an uncomfortable situation where you’re itching to spit out a cool remark that puts you on the map with Oscar Wilde? Just one witty turn of phrase to make people go WOW!

But instead, you go, BLUNK!

You gotta envy the people who can make others laugh without trying, carry a conversation through ’till the wee hours of the morning, turn an awkward silence into an opportunity to dazzle others with their effortless charm.

Let’s face it, it’s not easy to be a master of public relations. It’s an art like any other. It takes talent and hard work.

The real trick is to be quick, yet smart. To captivate your audience without coming off as a phony.

In short, the best talkers are listeners. They know what to say not because they know what people want to hear, but because they know people.

They take into consideration the doubts, worries and concerns of the public. And they address them with genuine interest.

PR isn’t just about who you know, it’s about what you know. In an age where technology has all but replaced the human heart, people still just want to be heard.