Apples and Oranges
Sometimes the two things you don’t think have any business being together end up making the perfect couple.
Some of the greatest businesses make opposites into ideal partnerships.
Just as people with different interests and ideas can create outstanding relationships, ideas themselves which may seem to clash at first can suddenly surprise you by how well they work together.
Have you ever seen a laundromat slash wine bar? How about a video store slash café?
At first glance, the concepts don’t seem to mesh. But think about it.
Customers can kill two birds with one stone, have a drink, relax and enjoy themselves.
And you - well you will make more money and be more successful!
Your creativity will pay off (literally) in the long run and your customer base will increase. So go ahead. Put the apples with the oranges. See what happens.