It’s the question every consumer wants to know.

As long as they’re buying, they’re returning and exchanging, as well!

Decide right away what your policy is going to be.

You can always fine tune it as you go, but it’s important to let your customers know that you stand by your policy, whatever it may be.

Allow some breathing room. You don’t want to be too strict or your customers may feel trapped.

Remember what it feels like to be on the other side of a business transaction, where you are the purchaser.

You want to feel appreciated, but more than that you want to feel like you made a smart choice.

As long as your policy reflects the appreciation and respect you have for your customers, you should have nothing to worry about.