A spider uses its web to catch prey. Its finely spun silky home grabs and captures what will become its next delicious meal.

Lucky spider.

Today, we use our own Web to attract the ones we hope will sustain our mission, our companies and our livelihoods.

If you’re one of those people that likes to do it the old-fashioned way and can actually pull it off, congratulations.

However, anyone attempting to start up a business will soon realize that the Web is not only a valuable tool, but a necessary one.

Think about how many times a week you look to the Web to figure something out, to get store hours, to shop, to find store locations, to read news, to blog, to get directions…

I almost never look in the Yellow Pages. What’s the use? I can get faster, more efficient and detailed information online. I can visit the stores themselves, make purchases and track orders.

In short, if you’re not using the Web, you’re not pushing your business to its full potential. And you may, in fact, be missing that juicy fly!