Why write press releases?

Easy. Even if you’re not a pro at PR, a press release is an easy task that inexpensively gets your name out into the public.

It isn’t complicated. It is merely a to-the-point news “article” that you can submit to journalists and editors in hopes that they will publish it and thus, tell the world what is happening with your business.

Keep in mind that these people do NOT want to read an intricate description of all the progress you’ve made.

They want clear, concise, short press releases that state the essential news and nothing more.

Think back to when you were in school and you were taught how to format an essay.

A press release is like an ultra-short essay - it has a headline (title), a summary (thesis), a body (subject) and a conclusion.

Simple.