There’s a nice way to say it.

You’re frugal.

So what?

So the thing to remember is to spend where it counts and save where it doesn’t.

Don’t scrimp on plumbing. Don’t scrimp on your alarm system.

But do you have to buy the finest dishes for your patrons to eat upon?

Do you have to purchase the most expensive light fixtures?

No, you don’t.

Where you see an opportunity to save a few bucks, it would be wise of you to do so.

You can still retain your personal style and be as hip and chic as ever.

You’ll just have extra dollars in your pocket to spend elsewhere. And the more you stretch your money, the better your position will be in the future.